With billions of dollars being invested in digital marketing, there’s no doubt it’s become a respectable channel in the advertising world. And, one of the many positive things about online advertising is the appearance of leading figures within the industry.
Whether it’s by developing a unique approach, figuring out how to hack growth, or simply specialize in driving sales and increasing revenue, the leading figures are continuously shaping the digital marketing industry.
The best part is that these experts are not traditional celebrities, but accessible professionals who want to share their knowledge with the world. And, because they help develop new approaches, these affiliate marketing gurus are also up to date with the most effective techniques available.
Below, we’ve compiled a list of 5 digital marketing key individuals you should look out for.
Without further ado, let’s jump right in!
First on the list is Nick Shackelford from Orange County, California. With a proven track record, Shackelford has earned a name for himself as one of the leading marketing experts in the US.
He’s a former professional athlete that widened his scope to become an expert at scaling campaigns past the 8-figure mark, whether they are for well-established companies or organizations looking for their big break.
By taking a multi-channel approach, Nick supports companies and allows them to develop robust campaigns. These can include programmatic buying, email strategy, Google Ads, and the leveraging of various marketing influencers.
Follow Nick on Facebook: Nick Shackelford
Known as one of the premier Facebook ad experts in the UK and Europe as a whole, Depesh Mandalia is one of our top marketing figures to look out for. Since 2012, Depesh has managed to reel in more than $100 million in revenue for the companies he collaborates with.
Depesh is also an active part of Facebook’s team, where he works with small and medium-sized enterprises as well as agencies and ads product teams. Aside from this, Mandalia also manages an ads agency geared toward the social media platform and is responsible for one of the most exciting digital coaching programs available.
Follow Depesh on Twitter: @DepeshM
Growth hacking is one of those elusive terms that some companies spend their entire existence trying to find. Fortunately for them, James Van Elswyk has created a name for himself as one of the best media buyers, lead generation experts, and growth hacking gurus out there.
Van Elswyk is responsible for taking a startup past the 7-figure revenue per month in less than a year. He specializes in monetizing native and Facebook Ads with a heavy focus on testing. Not only this, but he’s also the founder and CEO of Purple Leads, a well-established international advertising agency that covers multiple channels.
At the same time, he’s a dedicated teacher that participates in industry forums and loves to groom future experts as well.
Follow James on Facebook: James Van Elswyk
When it comes to digital marketing and entrepreneurship, Dee Deng is regarded as a “Jack of all trades and master of all.”
Needless to say, Deng has established himself as a leading marketer and creative mastermind in the world of online advertising. He is an expert on growth through Facebook advertising chatbot marketing, email campaigns, and creative video production.
And, Dee also has a proven track record after generating more than $1.2 million in annual recurring revenue through his firm, Right Hook Digital. What’s more, he’s also worked his magic for clients, generating more than $1 million in revenue for a men’s fashion startup after only 90 days.
Follow Dee on Twitter: @realdoseofdee
A board member of the Phoenix Coding Academy and the founder of Snow Teeth Whitening, Josh Elizetxe is one of the USA’s youngest and most successful marketing specialists and serial entrepreneurs. Josh launched his entrepreneurial career back in high-school, in between classes, and is now among the country’s most sought-after growth marketing advisers.
Since 2009, Josh has created more than $1 billion in enterprise value. Elizetxe is a data-driven angel investor for e-commerce, ads tech, and SaaS industries. Moreover, he’s also a dedicated keynote speaker and the managing principal at one of the most impressive privately-owned portfolios of internet companies.
Follow Josh on Facebook: Josh Elizetxe
The digital marketing landscape is constantly changing, so the best way to stay on top of the new trends is to follow what the experts have to say. By checking out the key figures listed above and collaborating on your campaigns, you’ll be able to take your business to the next level.